My gorgeously talented friend Tiffany helped me design a logo because I wanted to start creating a brand around the stuff that I'm working on. I just absolutely LOVE the design and creative process and always have in all the many years of advertising I've done. Being an Account person, we're usually relegated to managing clients, timelines, budgets, etc. But me, sure I did all that other stuff but my FAVORITE part was always working directly with the creative teams to see what they're thinking, how the work is coming along and to even maybe provide some input!! (The nice creatives would ask ;) haha)
This process was super fun and given that my friend Tiff has a full time job AND lives in Singapore now, she was just the best trooper ever providing me with options, different directions, etc. I wanted something fun, approachable and with a little bear in it somewhere. This was the perfect combo of modern, cute and with a smile. I also like that you can't tell if it's a cake or pie or whatever cause I make all sorts of stuff!
I really do love it and will be using it wherever I can now and in the near future! I love it so much that I made a CAKE out of it! Art becoming function! ;) Hope you guys like it too! If not, I don't care cause I love it. Haha.